A weekly briefing from Piers Fawkes unpacking the weak signals shaping how brands and culture evolve. Each issue uses the PSFK Trend Graph to surface patterns across sectors and turn them into usable ideas for strategists and innovators.

CEO pragmatism meets academic rigour, offering a glimpse into the future of marketing, retail, tech, and leadership. Written on chilly Saturday mornings in London. Delivered fortnightly.