How Experiential Retail Can Thrive Tomorrow
Industry StageWorrying about retail? Don't. In this expert panel session, experiential design leaders Mick McConnell and Ryan McLaughlin to discuss future-proof retail strategy with retail strategists from Deutsche Telekom, Iris Nova, Showfields and Taubman College.
Overcoming Fear: Designing Retail for Comfort
Industry StageDuring this panel, experts will discuss the psychological approaches that will to help retailers (re)design stores that speak to shoppers' human needs at a subconscious level. This could be the key to unlocking positive experiences that your customers will love.
The New Consumer Behaviors That Will Reshape The Physical Store
Industry StageAgile-retail expert Melissa Gonzalez will speak about how accelerated adoption of new consumer behaviors will reshape the physical store in the future, specifically: the design and functionality of the cash wrap, the storefront window, and the acceleration of a unified commerce experience.
PSFK presents the Store Redesign Debrief report
PSFK StagePSFK researchers explore trends along the purchase path and unpack what this means for physical stores, presenting evolving consumer attitudes and key tools & services for brick-and-mortar retailers in the "new normal."
Day Pass: PSFK Stage / June 9 / Store Experience Design
This multi-session ticket provides access to all talks on the PSFK Stage that runs from 11am to 3pm on Tuesday June 9.
Designing the Store Experience for Safety & Connection
PSFK StageRetail entrepreneur Emily Schildt talks about how she's launching a new store to reflect the realities of today but built for emotional brand-to-consumer connection.
Designing with Generosity: Building Brands That Thrive
PSFK StageNadine Steklenski created a number of brands that earned over $1 billion sales in their first year. Hear from this former Target design leader as she shares her approach to key fundamentals in research, strategy, merchandising and leadership.
Augmenting Retail’s Reality Post-COVID
PSFK StageSriram Thodla, design strategist and former Samsung Senior Director, will unpack examples and concepts for rethinking the in-store retail experience using technologies such augmented reality (AR).
The Changing Retail Behaviors in a Contactless World
PSFK StageeCommerce and contactless technologies are on the ascendance as consumers look for a safer, cleaner way to pay, and more control over physical proximity at this critical time. Blake Rosenthal-Herman of Mastercard will present key consumer insights and unpacks the contactless payment opportunity for retailers
Enabling Social Distancing Through Virtual Queues & Appointments
PSFK StageQudini co-founder Imogen Wethered explains how retailers can safely reopen in an upside-down by presenting retail choreography tech that powers virtual queuing, scheduled appointments and contactless pickup.
Designing New Experiences That Drive Engagement In-Store
PSFK StagePerch CEO Trevor Sumner explains why Product Engagement Marketing is different from traditional shopper marketing and other similar techniques. He'll show how you can message every product on the shelf and unite all the digital content with each physical product, its corresponding ratings and reviews, and brand videos.
Open for Business – What Occupancy is Really Right?
PSFK StagePathr CEO and Founder George Shaw will show how you can use cutting-edge artificial intelligence to set occupancy based on your space with as little as a floorplan.
Re-Open: Responding To New Retail Realities
Industry StageWongdoody’s Executive Director of Commerce, Steve White responds to research on post-lockdown shopper behavior to discuss opportunities in store design. Topics for this session will cover environments, new customer expectations and service offerings including BOPIS, curbside pickup, and other key elements to keep retail thriving in its next phase.
How AR Can Enrich The Store Experience & Power Contactless Commerce
Industry StageFrom virtual try-ons to interactive 3D merchandising, there are many ways retailers can use AR technologies to enrich the store experience while enabling contactless commerce. RLab’s Adaora Udoji interviews augmented reality pioneer Tom Emrich about AR trends and consumer use cases that can help retailers reimagine the store experience.
