of Retail

A 3-day event for our community to share new ideas to help us all build the new future of retail

Highlighted Events
June 9, 2020 | 11:20 am - 11:40 am EDT
Designing the Store Experience for Safety & Connection
Retail entrepreneur Emily Schildt talks about how she's launching a new store to reflect the realities of today but built for emotional brand-to-consumer connection.
June 9, 2020 | 12:00 pm - 12:20 pm EDT
Designing with Generosity: Building Brands That Thrive
Nadine Steklenski created a number of brands that earned over $1 billion sales in their first year. Hear from this former Target design leader as she shares her approach to key fundamentals in research, strategy, merchandising and leadership.
June 9, 2020 | 12:40 pm - 1:00 pm EDT
Augmenting Retail’s Reality Post-COVID
Sriram Thodla, design strategist and former Samsung Senior Director, will unpack examples and concepts for rethinking the in-store retail experience using technologies such augmented reality (AR).
June 9, 2020 | 1:20 pm - 1:40 pm EDT
The Changing Retail Behaviors in a Contactless World
eCommerce and contactless technologies are on the ascendance as consumers look for a safer, cleaner way to pay, and more control over physical proximity at this critical time. Blake Rosenthal-Herman of Mastercard will present key consumer insights and unpacks the contactless payment opportunity for retailers
June 9, 2020 | 4:00 pm - 4:30 pm EDT
How AR Can Enrich The Store Experience & Power Contactless Commerce
From virtual try-ons to interactive 3D merchandising, there are many ways retailers can use AR technologies to enrich the store experience while enabling contactless commerce. RLab’s Adaora Udoji interviews augmented reality pioneer Tom Emrich about AR trends and consumer use cases that can help retailers reimagine the store experience.
June 10, 2020 | 11:30 am - 12:00 pm EDT
How to Reach Gamers in the Age of Fortnite and Animal Crossing
In this session, Jamin Warren, CEO & Founder of Twofivesix, will explore how to engage gamers as consumers and gaming as a dynamic marketing channel.
June 10, 2020 | 12:00 pm - 12:20 pm EDT
Accelerating Innovation in Times of Change
Changing customer comfort levels will drive exponential adoption of digital technologies and platforms. Lowe's senior executive Joshua Shabtai on how the home improvement retailer has been accelerating BOPIS, remote services and mixed-reality experiences
June 10, 2020 | 1:30 pm - 2:00 pm EDT
Brand Building in Crisis: How Brands Are Responding to Shifting Consumer Needs in Real-Time
Join Michele Morelli, SVP Global Marketing, Toluna and Scott Lachut, President Research & Strategy, PSFK, as they discuss how retailers are leveraging data-backed insights to quickly adapt to these new needs with initiatives that promote empathy, community and support.
June 10, 2020 | 3:00 pm - 4:00 pm EDT
Growing the eCommerce Experience
Wongdoody's Executive Director of Commerce, Steve White, talks with retailers and subject-matter-experts in eCommerce to get a sense of what is really happening out there — and what's to come.
June 11, 2020 | 11:00 am - 11:30 am EDT
PSFK presents the DTC Playbook for Brands
Reflecting on the fact that the retail channel options changing radically for both legacy and new brand manufacturers, PSFK researchers look at the DTC landscape, showcasing the key trends and innovations that define next-gen marketing, retail and more.
Store Experience Design - Tuesday, June 9th
eCommerce & eSelling - Wednesday, June 10th
DTC Playbook - Thursday, June 11th
This first day kicking off the Future Of Retail virtual festival will explore the largely contactless future of brick-and-mortar commerce, breaking down the store shopper experience across every stage of the process: from Pre-Planning to Arrival, Browsing and Discovery, and Payments & Pick-Up. Get Day Pass
All Store Experience Design Events
As more elements of the retail transaction are transferred to the virtual realm, opportunities abound for retailers to connect with, assist and serve and their consumers in new and enhanced ways. This second day of PSFK's Future Of Retail virtual festival will explore new possibilities for eCommerce and eSelling through three themes within the shopper journey: Education & Service, Point Of Sale & Merchandising, and Pickup & Fulfillment. Get Day Pass
All eCommerce & eSelling Events
As answers about what the future POS, distribution channels, and, of course, the physical store will be remain open-ended, powerful tenets straight from the DTC playbook can provide direction, inspiration, and empowerment across categories. This third and final day of our Future of Retail virtual festival will explore how all brands and retailers can learn from and enable tried-and-true DTC strategies, grouped into three themes: Building the DTC Infrastructure, Shaping the DTC Experience and Owning the DTC Relationship. Get Day Pass
All DTC Playbook Events
PSFK Stage