eCommerce and contactless technologies are on the ascendance as consumers look for a safer, cleaner way to pay, and more control over physical proximity at this critical time. Blake Rosenthal-Herman of Mastercard will present key consumer insights and unpacks the contactless payment opportunity for retailers
Perch CEO Trevor Sumner explains why Product Engagement Marketing is different from traditional shopper marketing and other similar techniques. He'll show how you can message every product on the shelf and unite all the digital content with each physical product, its corresponding ratings and reviews, and brand videos.
Wongdoody’s Executive Director of Commerce, Steve White responds to research on post-lockdown shopper behavior to discuss opportunities in store design. Topics for this session will cover environments, new customer expectations and service offerings including BOPIS, curbside pickup, and other key elements to keep retail thriving in its next phase.
From virtual try-ons to interactive 3D merchandising, there are many ways retailers can use AR technologies to enrich the store experience while enabling contactless commerce. RLab’s Adaora Udoji interviews augmented reality pioneer Tom Emrich about AR trends and consumer use cases that can help retailers reimagine the store experience.