When Sport Becomes Commerce
Tracking how fandom, storytelling, and participation are reshaping customer engagement everywhere.
I read a great newsletter from
this week about sport - and the themes inspired me to shape the focus of this issue. I’ve known Justin for too long, back from when he wrote for culture mags like The Face and i-D while I was living in London. His latest piece, ‘Why Sport Is the New Music’, in his newsletter offers an intriguing analysis: he reflects on …Keep reading with a 7-day free trial
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