Toying Around

Tracking culture through play: toys, games and the grown ups who buy them

This newsletter looks at how play is evolving across kidult collectibles, experiential playgrounds, screen lite storytelling, virtual pets and gamified fitness, and what that tells us about the audiences behind the trends. It is not a millennial report, but if you read between the lines you will see plenty about the people who grew up with Tamagotchi an…