The Patient Experience along the Health Continuum

Healthcare now runs through homes, workplaces, communities, devices & apps. Intelligence shifts from the hospital core to patients, AI systems & specialist networks. What role for marketers & brands?

This week, I’m sharing some thought leadership work I did with a client around the patient experience. As some of you may remember, I built a trends graph for the Waldo team over the summer and over the last couple of months I’ve been using it to generate various research reports - including the To Be In 2026 report and this super fun piece on socializi…