Retail Innovation Week

Researched by Piers Fawkes and the PSFK iQ team

PSFK Macro Analysis: Retail Innovation Landscape

January 2024

Current trends in retail innovation revolve around five main themes.

1. The first, innovation in delivery and fulfillment, sees companies using technology and unique measures - like drone delivery and AI-enabled carts - to streamline and enhance their delivery process.

2. The customer experience is b…