Retail Innovation Week

Researched by Piers Fawkes and the PSFK iQ team. This week case studies, an invitation to our meet up in NYC next week and a future trend thought piece.

This Week’s Retail Innovation Case Studies

A selection from the articles we’ve added to PSFK IQ last week.

Swedish Candy's TikTok Fame Drives American Demand

The power of TikTok has introduced American consumers to Swedish candy, leading to a surge in demand and long lines at specialty stores. This trend showcases the influence of social media on global …