Pop-Ups Are Popping Off
How brands and retailers win attention, trust, and loyalty with short-term physical experiences.
I guess that maybe a decade ago pop-ups were treated as novelty retail or low-commitment real estate plays. What I’m seeing now is different…
… As I polish the contents of the next refresh of the PSFK Future of Retail graph there was one theme that seemed to keep, erm, popping-off.
What I noticed across retail, hospitality, sports, and culture, is that p…