Hey folks,
AI now makes the plan, the tool and the finished work in minutes. Your customers live inside Claude and ChatGPT. Bots outnumber people on your site. So what work will be valuable in 2027, and how do we get paid for doing it?
I’ve put 20+ years of PSFK trend research and 4 years of building AI products into a series of learning session. Start free, go as deep as you like.
START HERE (FREE)
Future of AI & Creativity: A PSFK Briefing for 2027
Wednesday, October 21, 12:00pm ET. FREE
Three questions every creative business needs to answer before next year answers them for you. If AI can do the work, what will clients (/employers!) still pay for? Who are you really making things for now? And how do you get paid in 2027? I’ll share the themes we’re seeing in the market so you can find your own answers.
Register free →
GO DEEPER IN 90 MINUTES
Kiss, Marry, Kill: How to Deal With AI Agents Visiting Your Site
Tuesday, October 27, 12:00pm ET + One Additional Date. $395.
Block every bot and you vanish from AI search. Block none and you pay to have your content taken. Using real traffic logs from live sites, I’ll show you who to welcome, who to charge and who to shut out, plus how llms.txt and pay-per-crawl fit in. You’ll get a ready-to-use robots.txt, an llms.txt template and a checklist for your web team.
Sign Up →
Death of the Dashboard: Bringing Your Product to Life Within AI
Thursday, October 29, 12:00 ET + One Additional Date. $395.
MCP lets you put your data and services right inside the AI tools your customers already use. It also makes your brand easier to lose, harder to find and tricky to bill. Drawing on an MCP server with more than 160 production releases, I’ll share a simple framework for what to keep on the web, what to hand to AI assistants and where you need both. You’ll leave with a decision rubric and a spec template for your tech team.
Enroll →
BUILD THE SYSTEM
Build Your Own 2027 Retail Trends Report with AI
November 3 to 19. $1,495.
Every fall, strategy teams ask ChatGPT for trends and get the same list as everyone else. Clients notice. In this three-week course you’ll learn the method PSFK has refined over 20 years and brief AI agents to build a research system around it, no coding required. Live builds on Tuesdays, office hours on Thursdays. You’ll finish with a 2027 trends report where every claim links to its source, and a system that keeps running after the course ends.
Apply →
WORK WITH ME DIRECTLY
AI Product Advisory
Building an AI product, or stuck on what to do next? Four one-hour calls over four weeks, plus follow-up research between sessions and a summary of priorities at the end. We’ll cover whatever you need: product strategy, turning your knowledge into AI services, MCP and agents, or how to price and sell machine-to-machine.
Book your sessions →
See you on the 21st, maybe?!
Piers
P.S. Bring a colleague to a workshop and you both save 20% or more.
