Fragrance & The New Beauty of Branding
How scent is becoming the sharpest case study for how emotion, data, and design build modern brands.
This week, I wanted to drill down into a specific vertical. Broad industry themes—like the retail one I shared in the last
newsletter —can feel too sweeping to act on. So today we’re taking a sniff at fragrance: a category that’s fascinating no matter where you work because (I believe) it’s a microcosm of branding. It sells the tangible and the intangi…Keep reading with a 7-day free trial
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