Brand Intent & Cultural Ghosts
Our new tracker service looks at how far intent can take us
What does a brand have to do today to mean something, to connect with its customers in a way they value? I was thinking this after looking at the window of Just Salad in the city and wondering if any one who passed the kales-to-go place knew what the ‘purpose’ attached to the glass in broad lettering really meant. Did the strategist who ‘defined the bra…