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Retail Innovation Week powered by PSFK's Fodda

Apple’s 48-speaker Broadcast Venue Drumrolls Retail’s Sonic Turn

Why Brands Are Turning Stores Into Concert Halls and Broadcast Sets

Retail Innovation Week's avatar
Retail Innovation Week
Sep 23, 2026
∙ Paid

From Apple’s 48-speaker broadcast venue in London to luxury listening bars on Madison Avenue and late-night concerts in grocery aisles, physical space is being re-engineered around intentional sound.

For decades, retail sound was treated as acoustic wallpaper: generic background playlists piped through ceiling speakers, engineered specifically not to be …

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